27.01.2014

LERROS store opening in Shopping and entertainment center Respublika will be the celebration of brand’s decennary on the Ukrainian market Respublika

New store of world-wide known trade mark of men and women clothes – Lerros - will appear in Shopping and entertainment center Respublika. As Elena Kravtsova, Head of project investor Megapoliszhytlobud LLC commercialization department, informed, corresponding lease agreement has been signed by the investor, with assistance of project brokerage agent, UTG company. 



“This year LERROS company will celebrate 10-th anniversary of trade mark existence on the Ukrainian market. It will be commemorated with opening of their new store. As it has been informed, the company will develop actively already existent shops, conquer client’s attention by providing best services and irreproachable German quality in the future. Evaluating the scale of Shopping and entertainment center Respublika and already signed tenants in it, LERROS will harmoniously fit into general Shopping mall concept”, - continues Elena Kravtsova. 

“Designers support in LERROS collections style of “city adventures”, where participants – are free and self-confident people with an active lifestyle, - tells Chief executive officer of LERROS chain in Ukraine Anna Truba. – Therefore Shopping and entertainment center Respublika suits best of all for our format. LERROS company and Shopping and entertainment center Respublika are linked by common goal: offer to the client maximum number of quality goods and services, which will not only fully cover the demands but also foresee these demands”. 

As Anna Truba states, after opening of new store in Shopping and entertainment center Respublika trade mark LERROS will hold up the period of active expansion in Ukraine and concentrate efforts on strengthening of the existent chain. 

“LERROS – is a unique clothes brand of casual style, combining free style with German temperance, - goes on Anna Truba. – This brand is rather famous in Ukraine already, but we would like to get acquainted Ukrainian customers more with LERROS culture. We’ve opened the shops in the biggest Ukrainian cities, in the most ambitious shopping malls, and now we’ll concentrate on the development of these shops”. 

As Anna Truba informed, LERROS company management was not planning to extend the number of shops in the nearest future, but taking into consideration immensity and prospectivity of Shopping and entertainment center Respublika, the decision of new shop disclosure was taken. 

“That’s not for the first time when brands which were not planning future expansion make exceptions for Shopping and entertainment center Respublika, - considers UTG Head of the projects Sergey Zaika. – Directors of retail chains estimate objectively this shopping mall”. 

“The peculiarity of LERROS is emission of 12 collections per year, and consequently each month goods renewals. It surely won’t let get bored even the most demanding visitors of Shopping and entertainment center Respublika. All the collections represent comfortable clothes for work and leisure, in addition all the last fashion tendencies are preserved. The store will contain full clothes assortment and wide size range”, - informs Anna Popruga, Head of marketing and sales department of “K.A.N.Development”. 

Currently in Ukraine – 14 LERROS shops: in Kiev (5), Dnepropetrovsk (2), Kharkov (2), Donetsk, Odessa, Poltava, Cherkassy and Mariupol. 


Reference: 

LERROS TM was founded in 1983. Brand is destined for men and women of 25-50 years, who are interested in contemporary, smart casual clothes of free-form style with optimal correspondence between price and quality. Product groups: outdoor clothes, jackets, trousers, skirts, dresses, blouses, knitted wear, T-shirts and accessorizes. LERROS production is represented in more than 600 shopping spots all over the world. 

Shopping and entertainment center Respublika will be constructed on Koltsevaya Street, 1, 1A, 1B 
Putting into operation: IV quarter 2014 
GBA: 298 000 sq.m, GLA: 135 000 sq.m 
Anchor tenants: Auchan, Multiplex, Sport Life, Happylon, MegaIce, MTI, Mango, Sport Master 
Investor: Megapoliszhytlobud LLC 
Developer: K.A.N.Development 
General constructor: K.A.N.Stroy 
Brokerage agent: UTG 
Architectural bureau: Archimatika