12.02.2014

Hieratic Holland brand G-Star Raw will open its mono-brand shop in Shopping and entertainment center Respublika

G-Star Raw brand will open its store in mega moll Respublika. Corresponding lease agreement has been signed by project investor Megapoliszhytlobud LLC with participation of brokerage agent, UTG company. The area of the shop – 209,4 sq.m, it will be located on the 1-st level of Shopping and entertainment center. 

“G-Star Raw shop will become one more important constituent of the fashion filling of Shopping and entertainment center Respublika. G-Star Raw – high-luxury conceptional brand, which became already the landmark on the world-wide denim-market, having gained global acknowledgement. It combined traditional denim wear with splendor and style. It’s favorite brand of the show-business stars and real fashionists on the West. We are sure, that visitors of Shopping and entertainment center Respublika will find lots of interesting things in G-Star Raw shop”, - remarks Elena Kravtsova, Head of project investor commercialization department Megapoliszhytlobud LLC. 

 

Iconic Holland brand G-Star Raw is officially represented in Ukraine with 4 mono-brand and 2 multi-brand shops (STEM). The shop in shopping mall Respublika will be the fifth mono-brand shop of G-Star Raw in the country. 

“G-Star Raw brand – one of the most popular denim brands in Europe, and Ukraine for us – strategically important market, as there are a lot of people here, who appreciate quality and exceptional denim. Shopping and entertainment center Respublika attracted us by huge number of visitors expected. In addition, lots of our clients, who live in the country will value comfortable location of new complex – now you won’t have to go to the center to buy jeans”, - told G-Star Raw brand PR-manager in Ukraine Natalia Timoshina. 

As Natalia Timoshina states, new G-Star Raw shop in Shopping and entertainment center Respublika will genuinely surprise the visitors. Except its own “feature”, it will correspond to the brand design standards preserved all over the world: it includes brand interior in Raw style – combination of concrete and non-treated wood, underlining personal touch of the brand, - and possibility to browse collections on iPad, what simplifies the search of “exactly that model”. 

G-Star Raw brand is known with its peculiar approach towards decoration of shops, each having its own distinctive feature. It can be gigantic sculpture of rhinoceros or extraordinary scent, spreading in the shop with special devices. According to Natalia’s words, brand shop in Shopping and entertainment center Respublika will also have personal unique “raisin”. However specific details of G-Star Raw shop in shopping mall Respublika are not revealed yet. 

“We are striving to create unique tenant-mix in Shopping and entertainment center Respublika – first of all, locating there the most known brands. One of such brands is G-Star Raw. It’s necessary to remark as well, that a great number of the brands in Shopping and entertainment center Respublika will be represented for the first time on Ukrainian market”, - told Head of UTG projects Sergey Zaika. 

Currently there are 6300 G-Star Raw shops in 65 world-wide countries. 

Reference: 

G-Star Raw

G-Star — young brand, having “placed its bets” on the denim clothes of “new” fashion. Impudent, steady, with light flavor of nihilism, it was born in the epoque of changes – in 1989. Due to extraordinary fantasy and quality of the raw materials chosen G-Star gained the reputation of distinctive innovator. The basis for G-Star is splendid street wear. G-Star Raw stylists have been always combining cleanness and laconism of raw denim with rough work wear rigor and simultaneously with accuracy of city street-look. It’s a classic of tomorrow’s day for today, created with passion, in close interlacing of traditional denim with sumptuousness and style. 

Popularity of G-Star confirms the fact, that the trademark has more than 6000 sale points all over the world. 

Shopping and entertainment center Respublika will be constructed on Koltsevaya Street, 1, 1A, 1B 
Putting into operation: October 2014 
GBA: 298 000 sq.m, GLA: 135 000 sq.m 
Anchor tenants: Auchan, Multiplex, Sport Life, Happylon, MegaIce, MTI, Mango, Sport Master 
Investor: Megapoliszhytlobud LLC 
Developer: KAN Development 
General constructor: KAN Stroy 
Brokerage agent: UTG 
Architectural bureau: Archimatika